80 Years Anniversary & Digital Rebranding
A.J. Pericleous is one of the oldest and well known civil engineering firms of Cyprus in Limassol with over 80 years of experience in this field. Their incremental growth in the recent years and their focus on their clients' projects undertaking some of the biggest developments on the island such as the newly developed towers of Limassol –Trilogy, One, Sky Tower, among others, left their own identity falling behind. Their 80 years anniversary was a decisive point to update and upgrade their corporate presence and show the world their experience and devotion to what they do. With the clock ticking and projects running we had 8 weeks to show their 80 years of experience and their immense growth.
The challenge was how to encapsulate 80 years of corporate presence within a short period of time while new modern projects and awards kept coming in. Taking into consideration that the social presence was limited and that the corporate identity did not reflect the present successes, we had to reconstruct the image of a civil engineering company by being creative engineers!
We created a new corporate identity without totally demolishing the old look and feel. This gave us the foundations for redesigning and rebuilding from scratch a new website that featured the latest successes of the company in a modern and attractive manner. We embarked the company on Social Media with a relative presence, while we visualized and designed a new corporate profile in an e-book format.
Flattering comments from clients and associates from the first day of launch were flooding company communications while new project requests and prospects reflected a very positive evaluation and company image. Managing Director, Yiannis Pericleous commented ‘‘I was impressed by the response that our rebranding efforts delivered from day one right after the digital presentation of our company to key clients and associates’’.