I Report Main Findings: 2nd Quarter 2015
Online purchases are following current thermometer readings as they record the highest percentage of online purchases of all times, surpassing the barrier of 35%
Purchases via Tablet were doubled
Preeminence for Summer Fashion and Clothing
Hotels, Flight Tickets and Travels are in top positions
Men prefer to be informed about products and prices through search engines while Women through acquaintances and friends (friend engines!)
The results of the second quarter of 2015 of the subscription tool for measuring and analyzing online shopping in Cyprus - the I Report – were announced today by Evresis Research and Interactive Marketing Services Company, ImarComms.
The I Report tracked the online behavior of the Cypriot consumer for the second quarter of 2015 with June recording the highest buying traffic with 59.9% and a decrease of 5% from the corresponding quarter of 2014. The remaining months followed a similar pattern with May recording 51.2% and a decrease of 4% and April with 46.9% and a decrease of 3%.
Although the multiple monthly purchases recorded a reduction, the total online purchases recorded the highest percentage ever, reaching 35.6% with an increase of 2.5% from the previous quarter and in comparison to the corresponding quarter of 2014 the increase reached 1.4%. In simpler words, many purchases were conducted by consumers in just one month rather than conducting few purchases each month, as it was customary until now.
The I Report recorded that 24.1% of all online purchases of the second quarter of 2015 were made via Tablet, which were almost doubled from the corresponding period of the previous year. Also, 31.4% were conducted from a mobile phone and 75.3% from a personal computer.
"The findings of the second quarter of 2015 recorded the highest percentage of online purchases of all times, which despite the continued economic recession they record a rise in even more categories of goods with more than one third of consumers using the internet buying steadily online» said Nicholas Nicholaou, Director of Evresis.
Regarding the categories and types of products purchased online, the I Report recorded:
As first, the ‘Clothing’ Category with 47.2% and an increase of 2.5% from the previous quarter, with ‘Sportswear’ rising to 81.4% and ‘Work Wear’ reducing to 32.7%
As second, the Category ‘Hotels’ with 36.9% and a rise of 4.6%
As third, the Category ‘Flight Tickets’ with 30.6% and an impressive rise of 11.6%
As fourth, the Category ‘Travels’ with 27.9% and a significant increase of 9.2%
As fifth, the Category ‘Cosmetics’ with 26% and an increase of 1.8%
Concerning the websites and online shops from where the purchases were conducted, the I Report recorded Ebay remaining steadily first with 63.1% and a slight decrease of 0.9%. As second followed Amazon with 22.2% and a slight increase of 0.6%, and as third Ryan Air with 17.3% and a rise of 3.2%.
From the remaining eshops that follow, I Report recorded amongst other Asos with 15.2%, Hotels.com with 10%, Feel unique with 7.9%, Victoria's Secret with 4.9% and Taxidia Mprosta with 4.6%.
"The second quarter of 2015 recorded a great potential on the online purchases mainly from the international eshops and the traditional categories that we observe during the summer period, with significant increase more on the total number of purchases rather than the amount of each purchase" said Pericles Ellinas, CEO of ImarComms.