Living and working during the ‘pandemic era’ proved to be more challenging than expected. Digital marketing proved to be the main driver for engagement and sales as everyone jumped on the ‘digital wagon’ to deliver business strategy and goals. Still in the ‘pandemic era’, after a year and a half of experimentation and digital growth, many organizations and professionals are still challenged to have a digital strategy in place. A strategy that can take account of latest global trends and tools for robust implementation.

In today’s fast-paced world, finding professionals with the right skills is proving difficult for many global organizations. The best way for educators to close the skills gap, reduce staff turnover, improve efficiency and ensure skills and know-how remain relevant is through providing continuous learning and professional certification.

In every industry, there are influential people similar to your buyer persona; the challenge is to find them.

The concept of GDPR regulation is, among others, to raise awareness of data protection and privacy in the digital era. However, this panicked many marketers because they had to send massive emails asking their subscribers to opt-in. Businesses had to comply with this regulation immediately due to administrative fines and penalties. Losing subscribers is not positive at all. Nevertheless, those who took the time to opt-in and remain in your contact lists are really interested in receiving news about your brand. Therefore, one year after the introduction of GDPR, we may come to the conclusion that GDPR is not a threat but an emerging opportunity to build trust with your customers.

Google Ads offers various bid strategies which are adapted to different kinds of campaigns. That is to say; you may determine your bid strategy according to your campaign focus, such as maximizing clicks, impressions, conversions and views.

Social media marketing became an essential component of a well-defined marketing strategy. Over the last 10 years, people tend to use social media to share positive and negative experiences about products and services.

Nowadays, cold calling doesn’t seem to be a prevalent selling technique. According to LinkedIn, more than 80% of decision-makers never respond to cold calls, while 76% say they are willing to have a conversation on social media. Therefore, sales professionals need to use social networking platforms to find prospects, close deals and nurture strong customer relationships.

Instagram is becoming more and more popular, especially if you are aiming to attract and engage younger audiences. With more than 1 billion monthly active users, marketers need to incorporate Instagram advertising in their social media strategy.

For sales professionals and organizations, digital selling is emerging as a new and increasingly exciting concept and has enormous potential to transform a team or organization into a lean, mean selling machine.

As the digital economy experiences major growth, the demand for skilled digital professionals is substantial. This demand is not only stimulating job creation, but it’s also prompting competition between employers as they struggle to secure individuals with vital digital capabilities. Find out how to set yourself apart from your professional competition and enhance your career prospects in digital marketing.

You can acquire more customers! If you want to drive more sales in a digital era, you need to revolutionize your approach towards potential customers by implementing digital tools and techniques. Digital marketing can drive more revenue and increase ROI for any organization in any industry. As buyers use social media and search engines to self-educate and make autonomous purchase decisions, you need to be able to adopt these same channels in order to maximize your sales and marketing performance.

Writing a CV and cover letter to apply to your dream job can seem like an intimidating prospect. So can the idea of being in competition with countless other candidates. Finding out how to develop a competitive advantage is essential information for any jobseeker. If you know how to effectively position yourself as the best choice for a role, there’s no doubt you will be able to make your mark indelibly on the digital industry

59% of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors. This highlights the indisputable fact that digital is no longer a differentiator – it sets the standard for organizations across every industry