In every industry, there are influential people similar to your buyer persona; the challenge is to find them.

Instagram is becoming more and more popular, especially if you are aiming to attract and engage younger audiences. With more than 1 billion monthly active users, marketers need to incorporate Instagram advertising in their social media strategy.

Living and working during the ‘pandemic era’ proved to be more challenging than expected. Digital marketing proved to be the main driver for engagement and sales as everyone jumped on the ‘digital wagon’ to deliver business strategy and goals. Still in the ‘pandemic era’, after a year and a half of experimentation and digital growth, many organizations and professionals are still challenged to have a digital strategy in place. A strategy that can take account of latest global trends and tools for robust implementation.