HOW A PROFESSIONAL DIPLOMA IN DIGITAL MARKETING CAN BENEFIT YOUR ORGANIZATION

Introduction

59% of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors. This highlights the indisputable fact that digital is no longer a differentiator – it sets the standard for organizations across every industry.

The adoption of digital tools and techniques is now tantamount to commercial survival. Global digital advertising revenue has surpassed the traditional stalwart of TV and is set to reach over 260 billion US dollars by 2020.

Yet as many organizations continue to unlock their digital potential, there is a high volume still in denial about the unquestionable need to embrace digital change. In a recent skills report compiled by the Digital Marketing Institute, we found that organizational engagement with digital is low in Ireland (only 40% of companies are digitally engaged), the USA (31%) and the UK (25%).

The general consensus among employees is that the pace of technological and digital change within their organizations is too slow, and that factors such as a fear of loss of control, especially amongst employees aged 35-49 years, is hindering its adoption.

That is why at ImarComms we invested in providing the relevant educational tools and course options to shorten the digital gap in every organization and increase technological advancement.

See the ebook on how a Professional Diploma in Digital Marketing can benefit you and your organization.